We continually update our techniques in methodological and behavioral research, and have developed three core methodologies to enhance our ability to create more actionable and predictive information for our clients.
Network Modeling is used to measure how the perceptions and decisions of consumers and elite stakeholders are influenced by opinion leaders and members of their social and professional networks – a process that produces sophisticated and finely-targeted communications strategies.
Latency Timers – a research technique that measures the amount of time it takes for people to answer a survey question (in hundredths of seconds) – is a direct and reliable measure of the “passion” people feel about brands, products and issues, as well as an accurate predictor of their likely behavior.
Messaging Stress Tests assess the strength and resilience of a company’s messaging/positioning by systematically measuring its vulnerability to both existing and potential challenges and counter-arguments.
• CORE METHODOLOGIES
