We specialize in customized research that informs the development and execution of: branding and positioning initiatives, crisis communications, leadership/organizational changes, marketing/advertising campaigns, policy issue campaigns, and new product launches.

RESEARCH TOOLS

We employ a full range of traditional research tools, including: telephone/online surveys, standard focus groups, naturally-occurring focus groups, online focus groups, one-one-one interviews, and advanced analytics.

In addition to these traditional research tools, Gotham has developed three core methodologies that enhance our ability to create more actionable and predictive information for our clients: Network Modeling, Latency Timers, and Messaging Stress Tests.

 

Our research expertise extends to a wide range of audiences, including:

1. •Elites – senior executives, elected officials, financial analysts, the media.
   

2. •Public – consumers, opinion leaders/activists, voters.
   

3. •Internal stakeholders – employees, association members, union members.

•  CORE METHODOLOGIES

•  CUSTOMIZED RESEARCH