We specialize in customized research that informs the development and execution of:
• branding and positioning initiatives
• advertising/marketing campaigns
• policy issue campaigns
• leadership/organizational changes
• new product launches
Our research programs employ a range of research tools:
• telephone/online surveys
• standard/in-home focus groups
• online discussion groups
• in-depth interviews
• advanced statistical modeling
We routinely conduct studies with:
• consumer audiences (opinion leaders; patients/caregivers; voters)
• elite audiences (C-level/senior executives; healthcare professionals; elected officials and policy elites)
• internal stakeholders (sales teams; employees; association members; union members)
Gotham Research Group | EMAIL US